How to calculate checkout abandonment rate in SQL

What you need

Checkout abandonment rate is the percentage of started checkouts that are not completed: checkouts started minus orders, divided by checkouts started, times 100. You need these columns, here from the sample file monthly.csv:

• checkouts: checkouts started
• orders: orders

CREATE TABLE monthly (
  month TEXT,          -- 'YYYY-MM'
  checkouts INTEGER,
  orders INTEGER
);

Step by step

1. Load monthly.csv into a table called monthly. The table only needs the month column and the columns below.
2. Run the first query to get one row per month.
3. Run the whole-period query. It adds up each column first and divides once; averaging the monthly results gives a different, usually wrong, answer.

The queries

SELECT
  month,
  ROUND(100.0 * (checkouts - orders) / NULLIF(checkouts, 0), 2) AS checkout_abandonment_rate
FROM monthly
ORDER BY month;

SELECT ROUND(100.0 * (SUM(checkouts) - SUM(orders)) / NULLIF(SUM(checkouts), 0), 2) AS checkout_abandonment_rate
FROM monthly;

What you should get

Run against the sample data, the code above returns these values (in percent):

(9,130 − 4,796) ÷ 9,130 × 100 = 47.47%

Notes for SQL

• Integer columns divide as integers in PostgreSQL, SQLite and SQL Server, so 3 / 4 gives 0. Multiplying by 1.0 (or 100.0) first makes the division decimal.
• NULLIF(x, 0) turns a zero denominator into NULL, so the query returns NULL for that row instead of failing with a division-by-zero error.
• Tested on SQLite and DuckDB. SUM, NULLIF and ROUND work the same in PostgreSQL, MySQL and BigQuery; SQL Server uses TOP instead of LIMIT where a query has one.

Where checkout abandonment rate misleads

• It is 100 minus checkout conversion rate. Pick one to report.
• Customers who switch payment method after a failure can create two checkout sessions for one order.
• Prepaid-only and cash-on-delivery stores have very different levels; compare only within your own history.

The full explanation, with a calculator, is on the Checkout abandonment rate page.

Same metric, other tools

• Checkout abandonment rate in Excel and Google Sheets
• Checkout abandonment rate in Python (pandas)

Related metrics in SQL

• How to calculate checkout conversion rate in SQL
• How to calculate cart abandonment rate in SQL
• How to calculate payment failure rate in SQL

Learn more about SQL

• Python and SQL for data analysis, side by side — 3 min read
• How to find out what changed in your sales data — 2 min read

About the data on this page

The figures come from a small made-up dataset, printed above in full so you can check every number by hand. Download it as monthly.csv. The results are computed from those rows when the page is built, and the Excel formulas, SQL and Python on these pages are run against the same rows before publishing, so the code and the answers agree.

To get these numbers from your own data without writing formulas, try AnalyzeIt: ask in plain words and it shows the working behind every figure.